Agency: adidas Brand Design
Awards: 1 Gold, 1 Silver Lion
One of the most exciting projects/products I’ve had the chance to work on.
It’s a bit long but it’s worth the read.
In april 2017, adidas announces a game changing partnership and launch an innovation that will revolutionize the footwear industry.
This disrupting innovation brings data together with design and unlocks infinite potential for footwear creation.
Together with carbon, adidas is redefining the future of sportswear with futurecraft 4d.
With an obsession to help athletes make a difference, adidas unveils futurecraft 4d created with digital light synthesis. The world’s first high performance footwear featuring midsoles crafted with light and oxygen. With this technology, adidas now operates on a new manufacturing scale and with enhanced sport performance quality. Officially departing from 3d printing, bringing additive manufacturing in the sport industry into a new dimension.
Carbon developed a ground-breaking innovative method that crafts a delicate balance between LIGHT and OXYGEN in order to grow parts directly from liquid. This approach is on the furthest edge of disruption. The manufacturing breakthrough brought by Carbon technology combined with adidas knowledge of sports, athletes and product design unlocks a whole new world of POSSIBILITIES for athletic footwear.
Our Concept RISE
Elevate yourself with sport, imagination, creativity and innovation.
Futurecraft is about breakthroughs of human creativity, unlocking athlete potential with limitless possibilities.
As our midsole rises from liquid, our athletes rise with futurecraft 4d.