Agency: JWT London
Awards: Event Awards – Winner, Best Food Experience 2018
To showcase the #CoolNotCold destinations that Air Canada flies to around the world, and get more Londoners choosing to fly Air Canada in the winter months, we launched the ‘Poutinerie by Air Canada’ in London’s Old Spitalfields Market.
Taking Canada’s national dish of chips, cheese and gravy (Poutine), the Poutinerie served gourmet versions inspired by the airline’s global flight routes including: Hawaiian Loco Moco, Cancun’s Mayan Enchilada and Melbourne’s Prawn Star Chips.
The Poutinerie sold 2,133 meals in addition to reaching 47 million people through earned and owned media content.
The integrated campaign showcased a few of the ‘hidden gem’ destinations via out-of-home, print, radio, video, social and programmatic display, work displayed in and around London.