Grolsch – As I Am

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After an epic Pitch in 2018, we launched a global campaign for a dutch, 400 years old, REAL beer. A beer that never changed its recipe, kept its swing top no matter the trend and always stayed in its home town. A beer that truly, always, dared to be itself. Grolsch. True to Groslch identity and history we decided to reveal people who share the brand’s mindset. So we told the real story of an Argentinian Punk Rock Baker, A Canadian Chef Skater, a Syrian Refugee Ballet Dancer, a Korean Experimental DJ model and 20 other amazing people living in 7 different countries. Our campaign was truly 360. We helped redesign the bottle, created assets for every touch point you can think of. From a music festival called Unppoped to in-bar fridges. A first in my career.