Hastings Direct

← Back to the Portfolio

In a hyperbolic category overloaded with mascots, we wanted to remind people of how insurance with Hastings Direct can be simple and straightforward. We use a mix of photography and animation to metaphorically dramatise what happens in the category and in people’s lives whilst building an unforgettable brand for Hastings. It’s a huge step, both strategically and creatively, from the seagulls and statues.