Google – Les Heures Magiques

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Agency: 72andSunny
Awards: FWA Mobile of the day
WEBBY AWARDS 2016 Nominee

A Google social initiative in Paris for Parisians by Parisians. We worked with local innovative artists and influencers to create a campaign for Parisians to rediscover their city by taking part in amazing and unimaginable after work activities in their own city. The campaign was supported by a mobile first platform using Now Cards and showcasing the Google App. A truly consumer focused campaign, creating an opportunity for a global brand to demonstrate local relevance in a seamless and authentic way.
We released 2 pre-rolls & 4 teasers films for social, Gifs, a digital platform, and we¬†documented the live events, creating films, photography & gif’s as social collateral shared across all Google channels.